Host a Fundraiser to benefit The DONNA Foundation

Hosting an event is a creative and fun way you can support the DONNA Foundation. Retail or restaurant supporters can plan in-store fundraisers donating a percentage of sales, while individuals, clubs or school groups might host an activity such as a sporting event or bake sale. Fundraisers can also be planned around a birthday or anniversary with guests making donations in lieu of gifts. It’s easy to get started, and we’re here to help!

The DONNA Fundraising Toolkit

This toolkit is designed to streamline your community fundraiser planning process. From creating a timeline, to organizing and publicizing your event, it will allow anyone to become a successful fundraiser for The DONNA Foundation.

It’s Easy to Get Started


Establish what you want to do


Get approved and register


Once approved, visit our resources and access our logo


Set up your fundraiser online or in person



  1. Form a planning committee. Bring together a group of enthusiastic, dedicated people and select your fundraiser. Need an idea? Here are some options to consider:
    • Host a sporting event at your school and donate proceeds from admission and/or canteen sales.
    • Order breast cancer awareness shirts, socks, or other items. Host a pink sale and subsequent event and make attendance free to those who wear their pink purchase. Donate a portion of pink proceeds.
    • Arrange for a cookie dough, gift wrap or other item sale. Donate a portion of proceeds.
    • You will want to reach out to school administrators, coaches, or teachers to ask for permission and guidelines on hosting an event. A sample letter is available for download.
  2. Develop a budget. Try to identify all the expenses involved with your event (invitations, postage, rental space, signage, food and catering, promotional materials, website, advertising, etc.). Then, think about sources of funds, and people and companies you know who may be able to donate products (food, equipment) or services (like design, printing.) to reduce your costs. This will help keep your costs down, which is something everyone will appreciate. We encourage you to maintain fundraising costs at 20 percent of your budget.
  3. Develop an event timeline. Plan a publicity strategy for your event.
  4. Schedule the event. Select a time that is convenient for those who will be attending. Check local community calendars for conflicting events.
  5. Collect all funds. We ask that all event proceeds designated for The DONNA Foundation be submitted within 30 days after your event ends.
  6. Say thank you! Sending thank-you letters, notes or e-mails to everyone who participated in or supported your event shows your appreciation and reinforces their goodwill about supporting The DONNA Foundation.
  1. Decide on your fundraising method. Some possibilities include:
    • Choose a date and donate the day’s proceeds or a designated percentage.
    • Host a pink event. Stock up on a pink item and host a pink sale, donating the proceeds or a designated percentage.
    • Offer a discount to patrons who mention The DONNA Foundation and donate proceeds or a designated percentage.
    • Select a good or service to raffle and donate the proceeds from the raffle.
  2. Apply for approval for your event. Now that you have a game plan,  fill out the application for approval. A team member will get back to you within two business days of submission.
  3. Schedule the event. Select a time that is appropriate and convenient for those who will be attending. Be sure to check local community calendars for conflicting events.
  4. Collect all funds. We ask that all event proceeds designated for The DONNA Foundation be submitted within 30 days after your event ends.

If you plan your fundraiser based on our event season, register by the event deadline (15 business days prior to the event), and commit to a minimum $500 donation, you will receive partnership amenities such as inclusion in email blasts, social media acknowledgement, and more.

  • In February, support DONNA Marathon Weekend 
  • In October, promote Breast Cancer Awareness month and the DONNA 5K at TPC Sawgrass
  • In May, celebrate Every Mom with the DONNA Mother’s Day 5K

Partner with us on all three to become a Fearless Fundraising Partner!

Submit Your Donation

We ask that all event proceeds designated for The DONNA Foundation be submitted within 30 days after your event ends. Please mail a check to: 

The DONNA Foundation
1015 Atlantic Blvd, #58
Atlantic Beach, FL 32233

  • Checks should be made payable to The DONNA Foundation.
  • Include a brief note explaining your fundraiser.
  • Once we receive your donation, an acknowledgement letter will be sent to you for tax purposes.

Questions? Please contact:

Claire Cameron, Development Manager for Annual Giving and Partnerships 

Why choose The DONNA Foundation?


For 20 years, The DONNA Foundation and its supporters have helped families living with breast cancer nationwide. As we celebrate the journey that brought us here, while casting new visions for our programs, we remain committed to a future without breast cancer.

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