Holly Smith-Hale



JACKSONVILLE, Fla. (September 25, 2017) – Venus Fashion, Inc. is proud to announce Bras with a Heart, in support of Breast Cancer Awareness Month. Venus will donate 10% of proceeds from ALL bras purchased at between October 1 – October 15, 2017 to The DONNA Foundation for breast cancer research and recovery.

This marks the second consecutive year of partnership with The DONNA Foundation to support their mission to provide financial assistance and support to those living with breast cancer and fund groundbreaking breast cancer research.

“Bras with a Heart is an important initiative for Venus because so many of our customers are affected by this life-threatening disease,” said Sascha Peters, CEO of Venus Fashion.  “Through our partnership with The DONNA Foundation, we not only hope to end breast cancer, but also empower and inspire women affected by it.”

The DONNA Foundation was established in 2003 and has served more than 10,000 families in need during their journey with breast cancer. The foundation provides a variety of support services including the DONNA CareLine, which provides specific case management services to patients, caregivers and/or their providers. The DONNA CareLine is staffed by a team of professional case managers with both nursing and social work backgrounds, and non-clinical case managers who have an insurance industry background with coding and billing expertise. Using their knowledge of reimbursement issues, this dedicated team can help patients with their critical needs.

Help from The DONNA Foundation comes in many forms; it might be providing much needed transportation to and from treatments, making a co-pay payment on a patient’s behalf, assisting with child care payments during treatment, or help with household utility bills. Additionally, help comes from research and progress. The DONNA Foundation has helped to develop and maintain the Mayo Clinic Breast Cancer Translational Genomics Program. Ongoing funding from the foundation makes it possible for the laboratory team to not only conduct state-of-the-art breast cancer research, including the widely-publicized Triple Negative Breast Cancer Vaccine Trials, but also to provide genomics support for studies in all cancers.

About The DONNA Foundation

The DONNA Foundation, a private non-profit organization in Northeast Florida, provides financial assistance and support nationwide to those living with breast cancer and funds groundbreaking research to finish the disease once and for all. The organization participates in a variety of community outreach initiatives, educational programs and fundraising events yearly to support its mission, including hosting the only national marathon to finish breast cancer – The DONNA. To date, the foundation has served more than 10,000 families in need and dispersed more than $5 million to fuel programs that move families from a place of fear to a place of love.

About Venus

Venus Fashion has been providing swimwear and fashion that inspires everyday confidence for women since 1984.  Driven by our mission to inspire confidence that is contagious in all women, Venus is a leading designer, manufacturer, and retailer of swimwear sold throughout the world.  Headquartered in Jacksonville, Florida, the multi-channel retailer also serves as an everyday style guide for fashion and lingerie through its catalogs and website.